That’s why the team created a whole new way to make the experience of managing driver software better for developers, dealers and manufacturers. When DriverCentral had the opportunity to unveil its new marketplace at CEDIA, a central touchpoint for 3,700 members of the technology community, it needed a visual identity, trade show collateral and landing page—fast.
The Need
- A visual identity to establish DriverCentral as a reliable source for driver software
- Messaging to reach a targeted audience of developers, dealers and manufacturers
- Branded swag to grab attention at an industry trade show
- A landing page to generate and capture leads
Spinning Up
The DriverCentral visual identity may be comprised of a simple kit of parts, but its distinctive visual expression is created by carefully putting together the right mix of components, structure and relationships to stand out in the marketplace. Additionally, a style guide gave DriverCentral the tools to consistently market its new brand across channels.
- Brand colors
- Logo and wordmark
- Typography
- Photography
- Graphic elements
Show Off
We’ve all been on the convention center floor at a trade show. Endless rows of booths competing for attention, flashing lights and loud music, and the unmistakable hum of commerce. Enter the DriverCentral team equipped with flashy new business cards, t-shirts and branded swag.
A Soft Place to Land
Part of the overall trade show strategy, DriverCentral handed out flyers that drove attendees to a custom landing page. Along with introducing the new brand, the landing page served as a lead-generation engine that later informed the design of the DriverCentral marketplace itself.
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