The Iterate innovation workflow platform launches relationships between executives and entrepreneurs with three distinct products offerings. But it struggled with stakeholder consensus, a consistent brand look and feel, and a clear articulation of its value proposition. To speak to diverse product offerings and stakeholders on a single landing page, Iterate had to find its voice.
The Need
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Refine the Iterate brand story to engage key audiences
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Elevate the current product suite with compelling content and visuals
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Establish a visual brand look and feel that lays the foundation for future collateral creation
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Create the building blocks for a design system that is modular for use across channels
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Establish a strong vehicle to promote sales materials
Hear. Find. Go.
Iterate had a simple goal, but simple doesn’t always mean straightforward. A solid concept drives the strategy behind any front-end deliverable, and the Iterate landing page was no different. Uniquely positioning each product offering within a larger narrative framework did more than sell products; it brought the Iterate brand personality to life.
Now that’s what we call algo-rhythm.
Iterate On The Go
The new design was created to be responsive from the ground up—complete with resolution-agnostic SVG assets (fancy!). Ensuring multi-device compatibility meant Iterate was able to take advantage of its broad mobile audience. A complete mobile prototype also allowed the development team to deliver a new builds more efficiently.
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